More Than Meat


One of the hardest tasks a person can do is to consciously reflect upon their own actions, attitudes or character. To really hold a mirror up to yourself and deconstruct something you've said or done and how it might affect another person. Now, if it’s difficult enough for a single person, imagine how much harder it is for a community. 

Enter MOGA, an up and coming fashion label making noise for its bold and striking headscarves and shawls for women. Sick of reading some of the misogynistic and derogatory comments online directed at the models fashioning their scarves, MOGA is making its boldest statement yet. Creating a turban made entirely out of raw meat, the brand is challenging you to look past the obvious and see the human being that is right in front of you. 

After noticing that many of these negative comments weren’t particularly constructive, as they had little to do with MOGA’s product, and everything to do with the girl’s physical appearance, ethnicities and facial features, it became clear that there was a bigger issue at play here. One comment, in particular, referring to one of the models as ‘dark meat,’ a chilling reminder that racism and misogyny are alive and well today.

Online objectification is so grossly skewed against women to the point where it’s almost mind-boggling that there’s a real person making such comments. In an age where trolling has become fairly entrenched and mostly tolerated, it’s easy to forget that the comments made have very real effects on very real people. 

Whilst these images might be confronting to some, their purpose isn’t to shock, but to provoke a discussion. One that reminds people that women are not flesh and bones that can be torn apart like a piece of meat, but are real people with real emotions and how they look and what they wear is not an invitation for disrespect. 

To fix the problem isn’t to ignore these comments and these people. By doing so, we are simply playing into an online culture that has made it acceptable to tear down people’s appearances and identity for a selfish agenda. We’re trying to challenge this behaviour and hold the proverbial mirror up to these people by asking a simple question. If you wouldn’t say it to someone’s face, then why say it all? 

Creative Director: Azahn Munas
Model: Keisha Foenander
Photographer: Michaela Barca
Designer: Brigid Green
Makeup Artist: Ricky Bauer
Words: Eddie Goldsmith

Instagram: @mogafashion

The Collective